Name NecklaceTeam Names4ever Have you ever experienced that you walk through the city and suddenly you see that everyone is wearing the same thing? A fashion trend has clearly broken through! In the 1990s, for example, a so-called Carrie name chain was introduced, inspired by Carrie Bradshaw from Sex and the City, who became a true style icon. Every fashion-conscious lady suddenly wanted to buy a pink tulle skirt and called her mini purse like Carrie a baguette. But the item of miss Bradshaw which stood out the most was a golden necklace in the shape of her name. She had bought this necklace for a few dollars at the local flea market, but the jewelry had become invaluable to her during the show! Her name necklace symbolizes her days as a happy single woman in New York and the fun she had with her friends. So she was not a boring, but an ‘exciting, independent woman’ ! When she lost the necklace, it was an emotionally difficult moment for her, but for sure for the audience! Suddenly, a name chain became more than just a beautiful piece of jewelry that completed an outfit. Women began to notice that you could use a name adornment to show that you are proud of who you are! Women all over the world suddenly wore name chains. Starting with the celebrities and other trendsetters. The Namesforever team sees a revival of this trend and we currently have 5 signs for it. Will you explore them with us? 1: Celebrities are increasingly seen with it We know that a fashion trend often attracts the public's attention after several celebrities with the same kind of clothing and accessories have been discovered. Popular examples of celebrities who have their own name and name chain include Paris Hilton, Britney Spears, Madonna, Beyoncé, Gwen Stefani, Emma Roberts, Nicki Minaj, Jennifer Lopez and Christina Aguilera. But over the last few months, some new big names have been added, such as Kim Kardashian, Kyle Jenner, Bella Hadid, Jessica Biel, and Adele. The significant increase in celebrities with name chains is, in our opinion, the first indication that name chains are back in fashion! 2: Name chains of partner and child are popular What we see compared to the 1990s is that our customers are no longer so focused on their own name. We notice that the portion of selling name chains with their own name is decreasing, while sales of name chains with other names are increasing. This is a sign for us that there is a trend within a trend. Our suspicions are raised by an article from Professional Jeweler.com supported. Accordingly, the sale of name chains generally increases because women prefer to be seen with a name chain with the name of their husband or boyfriend . You can also see this trend with celebrities. Meghan Markle (actress in the series "Suits" and friend of Prince Harry), Bella Hadid and Jessica Biel all have a name chain with the name of their partner. But what should you do if the relationship ends? The celebrities also have an answer: they simply switch back to a name chain with their own name! That’s how Bella Hadid did it with her rapper friend Abel 'The Weeknd' Tesfaye. But not only name chains with the name of the partner are popular, even chains with the name of your child are well sold in our web shop. Traces of this trend can be found in celebrities like Kim Kardashian, Kylie Jenner and Adele, who all wear a name chain bearing the name of their child. Fun fact: Adele kept the name of her son Angelo secretive for the media for 94 days until she gave his name to her name chain! 3: Fashion bloggers and vloggers carry more name chains We know that not only celebrities are trendsetters. Even so-called influencers such as Blogger and Vlogger are an important lighter that can trigger a trend. They follow the fashion world and celebrities. The difference between them is actually that celebrity innovators are taking the risk and have the money and nerves to try new things, while bloggers and vloggers are the early birds that are often the earliest to pick up new trends after the celebs. They continue to spread the trend in public, forming a sort of staging post. Names4ever is getting more and more Blogger Requests who want Names4ever's name chain and want to write something about names4ever. For our bloggers and vloggers, name chains aren’t just fashionable, but also important personal accessories that show their pride in what they have achieved as bloggers or vloggers. Their name has grown (as with the celebrities) with their business and they want to show it to their followers! 4: The name chain is increasingly reflected in children's fashion Those who follow the fashion trends today are kids . Child fashion trends and fashion trends for adults are therefore getting closer together. In children's fashion, for example, you can see that accessories are becoming increasingly important and yes, the name chain is also increasingly being spotted on the playground! The kids chain is cute and really fits everywhere. So the name chain becomes more and more popular as a birthday present! 5: Other name chains are sold in our web shop The last hint is the simplest: At Names4ever we see an increase in sales of our name chains! But in fact, we notice that the name chain has always been one of our most beloved jewels. A name chain is and remains a beautiful, personal piece of jewelry that complements trendy outfits and has become a timeless classic! Take a look at the name chains directly in our web shop!
